Google上市10周年！变为最大的互联网公司,市值x13倍=3940亿美元

Google上市10周年后从新秀到最大的互联网公司，市值x13倍=3940亿美元！04年IPO上市口号=Don't be evil不作恶。收购了165家公司：
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2004年8月19日，Google决定IPO。当时，Google的两位创始人为了避免Google的股票被机构投资者大量拥有，除了由摩根士丹利和瑞士信贷集团承销股票之外，Google还采用“荷兰式”拍卖的方式在网上发售股票。
http://roll.sohu.com/20140821/n403655920.shtml

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　　Google这种离经叛道的IPO方式尽管照顾到了中小投资者们的利益，但也惹恼了华尔街的投资机构。就上市的最终结果来看，Google的IPO很难称得上惊艳。

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　　Google原本的计划是以每股108美元到135美元的价格发售2590万股股票。但最终Google发行了1960万份每股价值85美元的股票。IPO首日，谷歌股价上涨了18%，报收于100.34美元。

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　　Google上市之后，市值迅速上涨到超过230亿美元。许多Google员工都成为百万富翁，但是Google的领袖团队被称为“三驾马车”的创始人Larry Page、Sergey Brin、Eric Schmidt在IPO之后主动将薪水降至1美分。

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　　“不作恶”被广泛认为是Google的口号，其实Google的官方口号是“集成全球范围的信息，使人人皆可访问并从中受益”。Google 有十大信条：以用户为中心，其他一切水到渠成。专心将一件事做到极致。越快越好。民主在网络上也是通行的名片。信息需求无处不在。赚钱不必作恶。信息无极限。信息需求无国界。认真不在着装。追求无止境。

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　　2013年5月7日，刚刚过完14岁生日的Google股价创下新高，达到861.55美元，市值达到2858.3亿美元，超越科技巨头Microsoft。

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　　2013年10月18日，Google的股价创下历史新高，首次突破1000美元大关。Google成为标普500指数成分股中，第二只股价突破1000美元大关的股票。

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　　2014年2月11日，Google股价涨至1191美元，使得Google的市值首次突破4000亿美元，成为世界上市值第二高的公司，仅次于科技巨头。

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　　2014年4月3日，为了增强两位创始人对公司的控制权，Google宣布拆股，将原有的GOOG拆分为GOOGL（A类）和GOOG（C类）。Google原先超过1000美元的股价也转换成两支股票各自超过500美元的股价。

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　　2011年4月5日，Google创始人之一的Larry Page接替Eric Schmidt担任Google的CEO。Eric Schmidt将担任Google董事会主席。

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　　尽管Eric Schmidt认为Google应该留在中国，但是Google另外一位创始人Sergey Brin决定让Google退出中国。2010年3月23日，Google将中国大陆的主要业务迁至Google 香港。

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　　Google所有业务的核心是Google搜索，而Google搜索的核心是由Larry Page和Sergey Brin发明的网页排名算法。

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　　Google九成的收入来自广告。Google的广告系统有AdWords、AdSense和AdMod，这三大广告系统都基于Google搜索。

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　　Google的Gmail是全球使用人数最多的电子邮件应用之一，也是Google账号系统的核心。

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　　Google Drive是Google的办公套件，主打网络协作办公的理念，是Microsoft Office的主要竞争对手。

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　　Google Plus是Google的社交网络，Google希望让它成为Google所有产品的中心。

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　　Chrome是Google的浏览器产品，是世界上最流行的浏览器之一。Google还有基于浏览器的操作系统Chrome OS，是目前上网本的首选操作系统。

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　　Android是Google的手机操作系统，是世界上最流行的手机操作系统之一。

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　　Google Play是Google的数字内容消费商店，也是Google支付系统的主要应用场所。

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　　Google X Lab是Google致力于前沿技术研究的实验室，Google眼镜和Google无人驾驶汽车等尖端产品都来自这里。


http://www.businessinsider.com/google-ipo-story-2014-8
2. To decide which investment bank would handle the offering, Google distributed a detailed questionnaire and forced the banks to write out their answers, which annoyed some bankers. Google also included subtle differences in all of the letters, so that if there was a leak, it would know which bank was responsible.
3. Google decided that its S-1, a required document that lays out a company's financials and risks and is usually written in legalese, would be written simply and intimately. "Google is not a conventional company," cofounder Larry Page started the letter. "We do not intend to become one."
4. When Page and cofounder Sergey Brin went on the requisite roadshow to entice potential investors, they cracked jokes, refused to answer questions, and winged the presentations. The founders didn't subscribe to the Wall Street way of doing things.
5. Google almost got in serious trouble because of an article in "layboy." Page and Brin had given the magazine an interview before Google's IPO quiet period (when companies can't talk to the press) began, but "layboy" published the article once it started. Google had to explain to the SEC that it hadn't actually broken any rules.
"It was another indication that these people asking shareholders for billions of dollars looked like a bunch of idiot savant kindergartners," Levy writes.   
6. Cofounder Sergey Brin didn't even show up for the ringing of the bell on the day of the IPO because he didn't want to take a red-eye flight. Larry Page showed up wearing a suit he bought at Macy's.
7. Although Google's IPO would make its early employees fabulously wealth, the day was celebrated simply with ice cream, and employees were warned not to make a show of their newfound riches, or let it get to their heads. On the day of the IPO, Google's head of engineering, Wayne Rosing, even told all employees that if he saw any new BMWs or Porsches in the parking lot in the next few days, he would smash their windshields with a baseball bat.

The 10 stocks that beat Google
http://americasmarkets.usatoday. ... s-that-beat-google/
Happy 10th birthday to you Google (GOOG) IPO. But while you’ve done great, Google can’t hold a candle to these 10 stocks.
Google’s 1,293% gain since its initial public offering on Aug. 19, 2004, is certainly impressive. And the company has rocked the advertising and technology industries with its ability to collect data on its users and sell it
Even so, 10 stocks including Keurig Green Mountain (GMCR), Monster Beverage (MNST) and name-your-own-price travel agent Priceline (PCLN) have done even better. Even Apple (AAPL), one of Google’s archrivals, has done better.


Below are the best performing stocks since Google’s Aug. 19, 2004, IPO:
Company        Symbol        % chg. since 8/19/2004
Keurig Green Mtn.        GMCR        7,799%
Monster        MNST        6,406%
Priceline        PCLN        6,215%
Apple        AAPL        4,274%
Regeneron Pharm        REGN        4,177%
Alexion Pharm.        ALXN        4,037%
Netflix        NFLX        2,861%
Intuitive Surgical        ISRG        1,764%
salesforce.com        CRM        1,720%
Western Digital        WDC        1,336%