联想继续收购低端制造厂以29亿美元收购MOTO, 仍然做廉价劳工

谷歌+IBM眼中的低端烂骨头，在联想眼里是金条！联想继续收购低端制造厂以29亿美元收购MOTO, 仍然做廉价劳工。
联想05年和一周前分别收购IBM的低端PC事业部+低端服务器业务(23亿美元)，今天又以29亿美元收购谷歌旗下的低端MOTO摩托罗拉移动，而谷歌保留了MOTO的专利，然后授权给联想和三星。联想原来的已经很低端的利润，会减少，因为MOTO不断亏钱。
今后国际智能电话的销量排名：三星 苹果 联想 华为，前二=品牌+技术+设计+创新，后二=廉价劳工！低端！


不过联想还是很伟大，解决了很多中美的低端就业：IBM将有7500+1500名正式+合同员工加入联想，而Moto有4,259名低端员工！

谷歌的现实、摩托的无奈与联想的接盘
http://tech.sina.com.cn/zl/post/ ... -30/pid_8441761.htm


2014年01月30日  郑峻

　　商业的世界不相信眼泪。谷歌向联想出售摩托的交易，与微软收购诺基亚设备部门一样，合情合理却令人唏嘘。

　　2011年8月，谷歌令人震惊地宣布斥资125亿美元收购摩托罗拉移动，这是谷歌历史上最大规模的收购交易。两年半时间过去，谷歌还是那个主导搜索的互联网巨头，而摩托却早已不是原先叱诧一方的手机巨人。

　　2014年1月30日，中国农历除夕，杨元庆给联想集团带来了一份最为厚重的新年礼物：以29亿美元收购谷歌旗下子公司摩托罗拉移动，包括其品牌与商标、3500名员工、2000项专利，以及与全球50多家运营商的合作伙伴。(大年三十宣布重磅交易，这肯定不是给媒体的礼物。)

　　当初谷歌收购摩托的时候，有一个iOS与Android专利战正酣的关键背景。为了维持Android平台不被苹果、微软甚至甲骨文的专利诉讼冲垮，此前并不注重积累专利池的谷歌临时抱佛脚般到处收购专利，但却在关键的北电网络专利竞购战败给了苹果与微软的联手组合，然后就是突然宣布125亿美元收购陷入衰退的老牌手机厂商摩托罗拉移动。

　　有这样的背景，就很好理解谷歌125亿美元收购摩托的交易，谷歌并不是想买硬件厂商学苹果，而是看中了摩托多年以来积累下来的1.7万项专利。作为最为老牌的通讯巨头，摩托持有着海量的通讯相关专利，其中也涉及到苹果的诸多命门。这就是谷歌最为看中的专利牵制作用，如果苹果真的威胁到Android平台基础，那谷歌也可以让摩托去狠咬苹果的iPhone。

　　有了这1.7万项专利护体，谷歌算是稳住了自己核心移动业务Android平台的基础。这两年多时间，Android平台不断发展壮大成为全球最大的移动平台，谷歌这笔收购交易功不可没。多插一句，虽然苹果是专利诉讼的野马，但唯独对诺基亚与摩托这两大瘦骆驼是完败，专利诉讼挑衅诺基亚最后是赔了巨款达成和解，对摩托更是始终被后者告着不放。

　　谷歌买摩托为专利，世人皆知；那摩托硬件部门怎么办，谷歌又如何处理Android开放阵营内部的关系？在这两年半时间，谷歌也对摩托进行了大刀阔斧的改造，更换了CEO等高管层，20亿美元出售了机顶盒业务，全球裁员与部门撤兵，精简产品线，今年又更换了全新Logo，以展现谷歌的年轻时尚风貌。但在Android领域，谷歌一直把摩托当做是编外部门，与其他手机厂商一视同仁。

　　一方面，摩托在谷歌改造之下面貌焕然一新，宛如一个手机创业公司，也推出了Moto X这样令人眼前一亮的产品；但另一方面，摩托在美国以及全球智能手机的市场份额继续恶化，在美国本土一路下滑不足7%(去年第三季度数据)，全球市场更是几乎到了无关紧要的水平。虽然谷歌仍对摩托提供财力支持，为摩托旗舰产品Moto X砸下5亿美元的巨额营销费用，但也没有换得实际销量提升。据《华尔街日报》报道，去年第三季度，Moto X实际销量只有50万部。

　　至少从目前来看，谷歌对摩托的改造并没有带来成效。实际上，摩托成为了谷歌财报中唯一糟糕的资产。在谷歌第三财季业绩中，谷歌实现净利润29.7亿美元，但摩托部门亏损2.48亿美元。在被谷歌收购后的两年时间内，摩托已经累计亏损了10亿美元。客观的说，摩托要走出困境，至少还需要两到三个季度的时间，还需要谷歌继续往里烧钱支持。

　　但对谷歌而言，摩托手机硬件只是当初专利战略收购的遗留品，绝对不是核心业务；因此，有了合适的出售机会就甩卖也是可以理解。虽然谷歌高层也说买下摩托不仅是专利也是看中硬件(施密特原话)，但作为一家上市公司，谷歌总是要在商言商。留下宝贵的战略资产专利，出售不断烧钱的硬件部门，似乎成为谷歌对待摩托的最合理方案。在这两年多时间内，也确实不断传出谷歌有意出售摩托硬件的传言，传言的收购方则包括了三星、LG以及中国华为与联想。

　　现在接盘侠出现了，来自中国的接盘专业选手联想集团。接盘并不是一个贬义词，如果足够出色的话。实际上能把别人衰退的劣势资产，以合理的价格买下，再整合为自己的战略资产，这同样需要克服巨大的挑战，是整合与运营能力的集中体现。而联想似乎就是一个专业又出色的接盘侠。(失败案例比比皆是，明基收购西门子手机就是最佳教材。)

　　10年前联想令人震惊地以17.5亿美元收购IBM的PC业务。虽然这笔交易的成效存在争议，但不能否认的是，联想正是凭借这笔蛇吞象的交易，成功变身为全球PC第三大厂商，打破了从中国公司到全球性公司的壁垒。10年后，联想经过不断整合与突破，终于成为全球最大的PC厂商。

　　就在这个冬季，联想又连续接了两个大盘，收购战略与前景也有颇多相似之处。先是以23亿美元收购了IBM的低端服务器业务，一跃成为全球第三大服务器厂商；现在又29亿美元买下了摩托手机部门，不过联想已经是全球第三大智能手机厂商(Gartner去年第三季度数据)。

　　在成为全球最大PC厂商之后，联想的下一个目标则是在智能手机领域实现同样的飞跃。他们需要收购一家虽然衰退但有深厚底蕴的老牌智能手机厂商，来弥补自己在产品研发以及工业设计上的不足，实现在全球诸多市场的渠道突破。这样的目标其实并不多，只有黑莓、诺基亚与摩托。在微软收购诺基亚之后，联想收购黑莓的交易未果，摩托就成为联想最完美的选择。

　　虽然摩托持续亏损，但其依然拥有雄厚的研发与设计实力，另外还具有联想最渴望的全球性品牌以及相关渠道。如果联想可以成功整合摩托的优质资产，用自己出色的运营与成本控制能力去止住摩托的亏空，那么这笔交易对联想手机来说，就是一个可以提升整体实力与市场的好机会。不过，联想如何处理自己品牌与摩托品牌，到是一个有趣的话题。联想副总裁刘军表示，联想会基本上保留摩托品牌，但未来可能把Lenovo放上来。

　　相比较2011年的125亿美元收购价与现在的29亿美元出售价，谷歌看似做了一笔亏损买卖，但当初收购摩托具有稳定Android基础的战略意义，而现在出售摩托则是为了甩掉一个大烧钱包袱。值得注意的是，谷歌保留了摩托原先近1.8万项专利中的绝大多数，联想只获得了2000项专利，再加上摩托这两年的急剧恶化，29亿美元的出售价也算合理。

　　而对于被甩卖的摩托，只能无奈地接受现实安排，又一次被挂标出售。商业的世界不相信眼泪，如果联想可以以出色的运营能力，扭转摩托这个品牌的命运，避免如同Palm一样销声匿迹。或许对摩托，也是件幸事。



Lenovo to Buy Google’s Motorola Unit for $2.91 Billion
By Bloomberg News  Jan 29, 2014


Lenovo Group Ltd. (992) agreed to buy Google Inc. (GOOG)’s Motorola Mobility phone unit for $2.91 billion, as the world’s largest personal-computer maker continues a buying spree of U.S. technology hardware businesses. Lenovo shares fell.

The sale includes $1.41 billion in cash and Lenovo stock paid at the close of the deal, with $1.5 billion to be paid in a three-year promissory note, Google said in a statement yesterday. Google will retain a majority of Motorola Mobility’s patent portfolio, with Lenovo receiving a license to the intellectual property.

“We dream to become a global player,” Yang Yuanqing, chairman and chief executive officer of Lenovo, said in an interview. “This deal is a shortcut to enter mature markets.”

Investors punished Yang’s move, driving down the stock the most in 19 months on concerns Lenovo may have paid too much for a shrinking business. Motorola has reported falling sales as it lags behind Apple Inc. and Samsung Electronics Co. in smartphone shipments.

“This time Lenovo may have jumped the shark,” Alberto Moel, an analyst at Sanford C. Bernstein & Co. in Hong Kong, said by e-mail. He called Motorola “that faded gem of the early wireless era.” Moel rates Lenovo outperform.


Photographer: Mike Fuentes/Bloomberg
Assembly of Motorola Solutions Inc. Moto X smartphones in Fort Worth, Texas, on Sept. 10, 2013.
Shares of Lenovo fell as much as 8 percent in Hong Kong, headed for the biggest drop since June 2012. The stock has gained 7.3 percent this year, compared with a 6.2 percent decline in the benchmark Hang Seng index.

IBM Deal

Lenovo has been looking to counter falling worldwide PC industry shipments by expanding into storage equipment, the servers that run corporate networks, and mobile phones. Buying Motorola would give Lenovo a stronger presence in the mobile-phone market in the U.S. and Western Europe.

The Motorola deal follows Lenovo’s agreement to purchase International Business Machines Corp. (IBM)’s low-end x86 server unit for $2.3 billion earlier this month. In 2005, Lenovo also acquired IBM’s PC division.

Lenovo is the fifth-largest smartphone vendor globally with a range of inexpensive devices and has begun to expand into premium devices in a bid to challenge Samsung Electronics Co. and Apple Inc. (AAPL)

A sale lets Google shed a hardware business it acquired as part of a $12.4 billion deal in 2012. The purchase pushed the Mountain View, California-based Internet search company into hardware and gave Google ownership of 17,000 patents to protect devices running its Android mobile operating system in legal disputes with competitors.

Patent Portfolio

While the $2.91 billion sale of Motorola is a far cry from the price Google paid for the business, the world’s largest search company doesn’t appear to be taking much of a loss, analysts said.

After closing the agreement in 2012, Google got the unit’s $2.9 billion in cash. Google last year also sold Motorola’s set-top box business to Arris Group Inc. for $2.24 billion. And Google keeps the majority of Motorola’s patents, which it can license.

“It’s probably not as bad as it first appears,” said Aaron Kessler, an analyst with Raymond James & Associates, who rates Google the equivalent of a buy.

While Google has invested in Motorola, the unit’s revenue has declined. Motorola’s third-quarter sales fell by about a third, even as the company released Moto X, the first smartphone introduced under the direction of Google’s leadership. In November, Google announced it was rolling out a new lower-cost smartphone called the Moto G. Google reports fourth-quarter results tomorrow.

No Bargain?

The deal will create the world’s third-largest smartphone vendor with about 6 percent of the global market, trailing only Samsung and Apple, according to Strategy Analytics.

“Lenovo now has extra scale in smartphones and a seat near the top table,” Neil Mawston, an analyst at Strategy Analytics, said in a blog posting. “However, whether Lenovo can turn around the long-struggling Motorola business, and what happens to the Motorola brand long-term, remain key questions that will need to be answered in the coming months.”

Motorola’s patents have also shown signs that they weren’t a bargain. Google has lost patent cases or was delivered disappointing sums in cases that involved some of the intellectual property. Google had estimated in regulatory filings that $5.5 billion of the purchase price for Motorola was for patents and developed technology.

Competition Concerns

“This move will enable Google to devote our energy to driving innovation across the Android ecosystem, for the benefit of smartphone users everywhere,” said Google CEO Larry Page in a statement about selling Motorola to Lenovo.

Selling Motorola also lets Google resolve concerns among its Android hardware partners that it was putting devices made by Motorola ahead of those made by other companies, Kessler said. Now Google doesn’t have to compete with those partners, he said.

“It’s a positive Google is getting out of hardware,” Kessler said.

The deal comes two days after Google signed a patent-licensing agreement with Samsung to share their technologies. The agreement covers existing patents and those filed during the next 10 years.

In an interview, Lenovo CEO Yang said the company has long been interested in Motorola, including competing with Google to buy the business in 2011. When Lenovo lost out, Yang said he had Google Chairman Eric Schmidt over for dinner in Beijing. Over the meal, Yang said he told Schmidt that if Google ever wanted to sell Motorola’s hardware business, Lenovo would be interested.

Yang said Schmidt called him in November and the acquisition came together in two months.

Gaining Scale

“They’re not afraid of going out there and acquiring brands, especially to help them grow internationally,” said Andrew Costello, an analyst with IBB Consulting.

Google was advised by Lazard Ltd. while Credit Suisse Group AG was an adviser to Lenovo.

Yang also said in a conference call that he has no plans for layoffs after the deal and will keep a main hub of the phone maker in Chicago. As of Sept. 30, Motorola had 4,259 employees.

Lenovo will continue using the Motorola brand in the U.S. and Latin America and is considering the use of the name in China, Yang said. The company will gain scale and cost advantages from Motorola and plans to sell 100 million smartphones in the year after the deal, he said.

“We can not only turn around the Motorola business but further grow in this market,” Yang said during the call. “Motorola and Lenovo are competitive in different areas. When the deal closes, we will leverage all the capabilities of each side.”

The top five global smartphone vendors in 2013 by IDC’s rankings were Samsung with a 31.3 percent market share of shipments; Apple with 15.3 percent; Huawei Technologies Co. with 4.9 percent; LG Electronics Inc. with 4.8 percent; and Lenovo with 4.5 percent.

中国制造企业什么时候才可以成为世界上的高富帅？